-
Empire Of Gold
When archaeologist Nina Wilde and her husband, ex-SAS soldier Eddie Chase, are given the chance to work on an Interpol investigation into smuggled artefacts, they are stunned to realise that the artefacts hold clues to the location of a lost Inca settlement hidden somewhere in South America. As Nina and Eddie dig deeper, it soon becomes clear that finding the settlement may only be the start of their incredible quest. One which, astonishingly, may lead them to one of the greatest legends of all time: El Dorado - the mythical city of gold. Nina and Eddie are desperate to locate the fabled city. But they are not alone in their search. Deep in the jungles of Venezuela, they face corrupt soldiers, murderous revolutionaries and ruthless drug lords who will stop at nothing to obtain the city's treasures. With so much at stake, what price will they pay for the greatest of fortunes?
-
Aleph
The Aleph is an encounter with our fears and our sins; a search for love and forgiveness, and the courage to confront the inevitable challenges of life. Aleph marks a return to Paulo Coelho’s beginnings. Facing a grave crisis of faith, and seeking a path of spiritual renewal and growth, Paulo decides to start over: to travel, to experiment, to reconnect with people and the world. On this journey through Europe, Africa, and Asia, he will again meet Hilal—the woman he loved 500 years before—an encounter that will initiate a mystical voyage through time and space, through past and present, in search of an opportunity to rewrite his own destiny.
-
Kellogg on Marketing
Kellogg On Marketing The second edition of this book provides Kellogg's unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. The book focuses on fundamental marketing strategy. These topics include: segmentation, targeting and positioning, consumer insight, building and managing brands, and marketing research. Faculty who authored chapters on these topics in the first edition has revised their chapters to reflect changes in the field. About the Author Alice Tybout is the Harold T. Martin Professor of Marketing and chairperson of the Marketing Department at the Kellogg School of Management, Northwestern University. She is co-academic director of the branding program at Kellogg, the author of dozens of articles for marketing journals, and a consultant for leading companies, including Coca-Cola, Dow, Phillips Electronics, and Searle. Bobby J. Calder is a Distinguished Professor of Marketing and Professor of Psychology at the Kellogg School of Management. Previously, he has taught at the Wharton School, University of Pennsylvania, and has been a consultant for Booz Allen and Hamilton. He has been a consultant to many companies (including Aetna, Bristol-Myers Squibb, Cemex, Coca-Cola, General Electric, General Motors, McDonald's, Motorola, Prudential, The Tribune Co., and TimeWarner).